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History of HC Ascona (Hilding Anders), the history of the company

1998

  • Opening of our own mattress production in Eastern Europe.

    Opening of our own mattress production in Eastern Europe.

2002

  • Our own factory for the production of spring systems under the auspices of the American holding company Leggett & Platt.

    Our own factory for the production of spring systems under the auspices of the American holding company Leggett & Platt.

2003

  • Askona begins to deliver its products to the Swedish concern IKEA. Today Askona Holding is one of its largest suppliers.

    Askona begins to deliver its products to the Swedish concern IKEA. Today Askona Holding is one of its largest suppliers.

2006

  • Creation of a collection of orthopedic mattresses “Mediflex” together with the academician V. Dicul. Askona is licensed to manufacture and sell premium mattresses King Koil.

    Creation of a collection of orthopedic mattresses “Mediflex” together with the academician V. Dicul. Askona is licensed to manufacture and sell premium mattresses King Koil.

  • Askona is licensed to manufacture and sell premium mattresses King Koil.

    Askona is licensed to manufacture and sell premium mattresses King Koil.

2007

  • Signing a license agreement with Serta, leader of the US mattress industry.

    Signing a license agreement with Serta, leader of the US mattress industry.

2008

  • The most expensive King Koil mattress, the exclusive “Royal Masterpiece” worth $ 75,000, was created and presented at the Millionaire Fair.

    The most expensive King Koil mattress, the exclusive “Royal Masterpiece” worth $ 75,000, was created and presented at the Millionaire Fair.

2009

  • The “Mountain of mattresses” trade format is patented - twisted spring mattresses placed in a small box on wheels for instant purchase without waiting for delivery. Since August, Askona began supplying them to one of the biggest supermarket chains in Russia “Auchan”.

    The “Mountain of mattresses” trade format is patented - twisted spring mattresses placed in a small box on wheels for instant purchase without waiting for delivery. Since August, Askona began supplying them to one of the biggest supermarket chains in Russia “Auchan”.

2010

  • Opening of the 300th Askona retail store.

    Opening of the 300th Askona retail store.

  • Done the largest deal in Europe - the company

    Done the largest deal in Europe - the company "Askona" has sold 51% of its shares, the largest in Europe and Asia manufacturer of mattresses to the Swedish group Hilding Anders. "Ascona" has acquired a strong partner and becomes the absolute leader in the production of goods for sleeping in Eastern Europe. Hilding Anders, in turn, becomes the market leader in mattresses in Europe, Russia and Asia. According to the Centre For Industrial Studies company "ASKON" as part of the group Hilding Anders takes the second position in the ranking of the world's mattress market in 2010.

2011

  • A sales office and the first 5 company stores in Kiev are open.

    A sales office and the first 5 company stores in Kiev are open.

2012

  • Obtaining CertiPUR certificate. The Askona healthy sleep products factory has become the only company in Russia to use high-tech orthopedic foam in its products, which has undergone an independent laboratory examination. CertiPUR is an independent European certification according to a standard developed specifically for foams used in mattresses and upholstered furniture.

    Obtaining CertiPUR certificate. The Askona healthy sleep products factory has become the only company in Russia to use high-tech orthopedic foam in its products, which has undergone an independent laboratory examination. CertiPUR is an independent European certification according to a standard developed specifically for foams used in mattresses and upholstered furniture.

  • Obtaining the exclusive right to represent the European “Hilding Anders” format in Russia. The new format includes mattresses of the best European brands - Bicoflex, Andre Renault, Jensen.

    Obtaining the exclusive right to represent the European “Hilding Anders” format in Russia. The new format includes mattresses of the best European brands - Bicoflex, Andre Renault, Jensen.

2013

  • The Askona company opens its regional offices in Ukraine: Odessa, Dnepropetrovsk, Kharkov. And also, stores in Kiev are actively developing, 10 company stores are open. European quality products and a high level of work with the customer will not leave anyone indifferent. We are waiting for you at Askona salons.

    The Askona company opens its regional offices in Ukraine: Odessa, Dnepropetrovsk, Kharkov. And also, stores in Kiev are actively developing, 10 company stores are open. European quality products and a high level of work with the customer will not leave anyone indifferent. We are waiting for you at Askona salons.

2014

  • Askona has launched a new premium brand of Sleep Professor pillows and mattresses. The products of this brand were developed by leading orthopedic doctors and chiropractors under the guidance of an authority in the field of sleep - Dr. Robert Oksman, USA.

    Askona has launched a new premium brand of Sleep Professor pillows and mattresses. The products of this brand were developed by leading orthopedic doctors and chiropractors under the guidance of an authority in the field of sleep - Dr. Robert Oksman, USA.

2016

  • The first “Foroom Dobrograd” home exhibition.

    The first “Foroom Dobrograd” home exhibition.

2018

  • Askona introduced the world's first “Smart Pillow”.

    Askona introduced the world's first “Smart Pillow”.

2019

  • Askona has set a course to increase customer’s loyalty, making the growth of the NPS index its main task.

    Askona has set a course to increase customer’s loyalty, making the growth of the NPS index its main task.

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    The Story Of The Ascona